Flaking isn’t random - it’s a respect test.
When they “might” show, they’re grading how much of your time they can borrow without cost.
Most people respond with reassurance, then wonder why flake #2 lands even faster.
Your response trains their behavior.
Send this once and let the silence sell them out:
“All good. Let’s try for another time when you’re clear to commit.”
No blame. No emoji band-aids.
It flips the frame: you protect your schedule, they reapply for it.
that’s why i built The 90-Day Filter Playbook (25% off) to help you stop rewarding chaos and start filtering with precision
most people avoid this truth:
every unanswered flake sets the next one on autopilot.
Run the line.
If they re-initiate with a concrete plan, momentum’s alive.
If they vanish, you just freed hours you’d have wasted chasing a ghost.
if this hit and you want the full Flake Protocol - the 3 strikes system plus four calibrated follow-ups - join Signals+ (includes a 7-day free trial)
NoMixedSignals