Jan 1 exposes everybody.

Not because of “new year, new me.”

Because people are hungover - emotionally.

They miss someone.
They regret something.
They want a clean slate.

So they reach.

And most of them do it the same way:
a soft message with zero direction, hoping you’ll do the work.

That’s not a reset.
That’s a relapse.

Here’s how you reset without chasing, without performing, without turning yourself into a motivational speaker for someone who still hasn’t chosen you.

Here’s how it really works: