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— Margaret Shen, Head of GTM at Modal

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You know what actually messes people up?

It’s not the warm–cold cycle itself.
It’s the story they attach to it.

Someone gives you warmth, you feel a spark, and your mind fills in all the potential.
Then they cool off… and instead of recalibrating, you chase the version of them you imagined.

That’s the trap.
You’re responding to a projection, not the person.

Here’s the real mistake:

You treat inconsistency like a signal.
It’s not. It’s a pattern of energy management.

Some people open, then retreat, because they’re unsure… overwhelmed… or just running their own internal loop. None of it is actually about you.

Your confusion doesn’t come from them.
It comes from taking every spike of warmth as evidence of promise.

And that’s the exact reason I built The 90-Day Filter Playbook (25% off)
- to help you stop rewarding chaos and start filtering with precision, so you can finally see people for who they are, not who you hope they become.

Most people avoid this truth:

Warm–cold isn’t dangerous.
Believing every warm moment “means something” is.

Here’s the shift:

Don’t measure interest by heat.
Measure it by follow-through.

If they warm up, then vanish, that’s not complexity - it’s clarity.
They’re showing you their default rhythm, not their hidden potential.

And once your filter is clean, everything changes.

You stop chasing their fluctuations.
You stop giving effort to potential.
You stop confusing intensity with intention.

You lead the pace - because you’re responding to what’s real, not what’s romanticized.

If this hit and you want the deeper frameworks for reading intention, breaking loops, and leading from the first message, step into Signals+ (7-day free trial built for this exact shift)

NoMixedSignals