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Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
Silence is powerful…
until it isn’t.
There’s a moment in every interaction where your quiet stops creating intrigue and starts creating confusion.
Most people never see the shift.
They think they’re being “mysterious.”
They think they’re building pull.
They think less is more.
But here’s the reality:
Silence only works when the signal underneath it is strong.
When your energy is clear.
When your presence is felt.
When your intention is understood.
If those foundations are shaky, silence doesn’t read as power.
It reads as avoidance.
Disinterest.
Uncertainty.
Mixed signals.
That’s why I built The 90-Day Filter Playbook (25% off) to help you stop rewarding chaos and start filtering with precision.
Most people avoid this truth:
When your silence isn’t anchored, the other person fills the gap with their own assumptions.
And their assumptions usually aren’t flattering.
So here’s the actual rule:
Silence works when your presence is already felt.
It backfires when presence hasn’t been established yet.
If this hit and you want the deeper frameworks for reading intention, breaking loops, and leading from message #1, join Signals+ (includes a 7-day free trial)
NoMixedSignals

