Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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Your best conversations don’t die in the slow moments.
They die right after the high point.

You know the one -
the moment where connection feels sharp, easy, electric.
You walk away thinking, Finally. This is it.

And then the energy drops.
Hard.
Fast.
Confusing.

It feels personal, but it’s not.
Emotional highs create internal wobble.
People don’t collapse because the connection was weak -
they collapse because the peak activated something they weren’t prepared to hold.

Most people assume a high point means “we’re locked in.”
In reality, high points create vulnerability spikes.
And vulnerability spikes trigger one of two patterns:
stabilization… or retreat.

That distinction determines everything.

That’s why I built The 90-Day Filter Playbook (25% off) to help you stop rewarding chaos and start filtering with precision

Here’s the uncomfortable truth:
some people rise with the high point.
Some people panic under it.
You only notice which one you’re dealing with after the peak hits.

Tomorrow’s paid breakdown shows the stabilization process -
the exact steps that keep emotional highs from turning into emotional drop-offs.

If you want the deeper frameworks for reading intention, breaking loops, and leading from message #1, step into Signals+ (7-day free trial built for this shift)

NoMixedSignals